New Book

Un-Slop-Able

by Eric Randall

How to create content that can't be replicated by AI — and why human-led, strategically positioned media is the only thing that will matter in five years. In a world drowning in AI-generated slop, the creators who win are the ones who build something a machine can never fake: trust, authority, and genuine human connection.

Coming Soon

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Recommended Reading

The books behind the method.

Building a StoryBrand

by Donald Miller

The framework behind how we position every podcast. If you want to understand why clarity beats cleverness, start here.

Start with Why

by Simon Sinek

Before you build a podcast, you need to know why it exists. This book will help you find that answer.

Contagious

by Jonah Berger

Why some things catch on and others don't. Essential reading for anyone who wants their podcast to spread.

10x Is Easier Than 2x

by Dan Sullivan & Benjamin Hardy

The thinking framework that shapes how we approach podcast growth. Small improvements compound, but strategic leaps transform.

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